To embed a video into your blog without using a page builder such as Divi or Elementor, all you have to do is enable the Gutenberg editor (although it should work in the Classic wordpress editor just as well) and WordPress will convert it into a video for you.
Warning! Don’t upload videos to your website host
First, a warning from experience! While it may be somewhat easy to upload your own video to your website host, you should almost never do it that way. Videos can take up a massive amount of space, not to mention the server resources that are required to load and playback that video for your visitors. If it takes to long for your video to play in your WordPress website, your viewers might actually leave before your awesome content has a chance to play.
Pro tip: Use a video hosting platform for best results
The easiest platforms to upload your videos to are Vimeo (affiliate link) and YouTube. While YouTube is free, it’s not always ideal for embedding content in a website since it comes with advertisements and may play videos from other random creators after yours has finished playback.
Embedding Vimeo videos in your website
If you have premium content to show in your videos, Vimeo is a great choice since it offers high quality, stable, customizable player. Depending on your needs, you may be able to use a free account. However, I’ve found a Vimeo Pro account (affiliate link) does the job best for most small business owners. You can upload plenty of content per week and protect your videos by only allowing embeds on your own website’s domain, or even password protecting it.
With a pro or higher account, you can add your own branding color palette and logo. You can also invite your team to collaborate and help maintain your videos for you. (Because you should be spending more time on your business than tasks like uploading videos, right?)
Here is a YouTube video of PathfinderSEO explaining Google Search Console
You’ll notice that you can play the video right in the post here, or you can open it in full screen on YouTube.com. You’ll also notice that your visitors will also see recommended videos at the end of the video, or when they pause it.
Here is a Vimeo embed from my Tai Chi team in Hiroshima
I’m have a Pro level account, so I am able to configure my own branding. I’m able to change the colors, add my logo and even show or hide the controls if I want to.
Embed a video your website!
Now it’s your turn! Embed a video on your own website’s blog. Or even better, add a video of yourself explaining your company’s services so people can feel like they know you and can get more comfortable with the idea of contacting you to get started.
Let me know how your video embed worked for you in the comments below!
This blog contains affiliate links. That means if you click one and make a purchase, I may get a small commission at no cost to you. I only link to products I’ve tried and use myself.