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Frequently Asked Questions (FAQ)

I’m Keith, the Chief Strategist, and I’ve been building web experiences since 1997. Over the years, I’ve helped many people go from no online presence to enjoying healthy web based businesses. I’ve been asked a lot of questions along the way and decided to put the most frequently asked questions here for you in this FAQ section.


I’m new to websites and online stuff, how does it work?

Don’t worry, we work with humans of all different skill levels and we have a process to guide you through every step of the way. You can even schedule a 15 minute call with Keith to see if you are ready for your project and if we think we can actually help you meet your goals!

If you already know you want to start your project and have some details prepared, you can start here to get the ball rolling.

How much does a website cost?

Just like a house or a car, a website is an investment and the amount a website costs varies depending on all the factors and details you want to put into it. You also tend to get what you pay for. For a basic business website project, we will generally start out at around $4,000 and it will vary from there depending on your specific needs (such as a membership, online course or elaborate sales pages).

How long does it take to design and launch a website?

The time to build a website from inception to launch varies upon the size, unique specifications and preparedness. In general the whole process will usually take 4 to 8 weeks to get it done right. Factors to include are functional complexity, how prepared you are from the beginning and timely communication. We will guide you through what needs to be done in each phase of the project, so make sure that you have dedicated time on a regular basis throughout the project.

Do I need my own domain name and web hosting?

Yes, you will need a domain name like (ours is and a hosting server to place your website on. We provide hosting and can help you register your domain name properly. With our seamless process, we can get your website up and running on fast, secure servers when it is ready for launch.
If you already have name, that’s great!

Your hosting service is vital to your website’s success and we offer premium hosting as part of our care plans. If you already have a server, we’ll evaluate it for you and offer our advice.

What is a domain name?

Your domain name is you address on the internet. It looks something like and is how people (and search engines like Google and Bing will find your website and know it is you. Having a website without a domain name would be like giving people geographic coordinates to your business and not having sign on your building!

What is web hosting?

Web hosting is the whole service of putting your website files and the software that runs it on a server in one or more data centers around the world so anyone with a computer can see your website. Some important things to look for in web hosting include:

  • Are their servers are built and optimized for your platform, like WordPress?
  • Are there human beings in support that can help you if your server runs into a problem and your site is down?
  • Are they sharing your server space with other websites? (If one gets hacked, they all do. If one freezes, they all do.)
  • Do they have a data loss prevention system in place? (Is your site being backed up regularly?)
  • Do they have security measures in place to protect against hackers and malware?
  • Do they offer one-click staging sites to test before making updates?
Will my website work on mobile devices?

Absolutely. Every website we produce is built with responsive design in mind. That means it will automatically adjust to fit the size of the device it is being viewed on.

Do you create Online Learning websites, memberships, eCommerce sites or Online Stores?

Yes we do! In fact many of our clients have some sort of membership or course available on their website. We love setting these up and helping you give your members and customers the best ongoing experience possible.


What is a Content Management System?

A Content Management System (CMS) is tool with a an easy to use interface that allows you maintain and update your website yourself. You don’t need any coding skills or technical background. Our CMS of choice is WordPress. It is so easy to use that WordPress powers 40% of all websites on the internet. You can edit and add pages, blog posts, images, videos, products right from within the dashboard that is already installed on your website. Our servers are built specifically for WordPress, so it can run highly optimized and secured.


Do you provide training?

Yes. We provide initial training on how to maintain your site as well as ongoing support in our maintenance care plans. You also get a comprehensive set of video guides placed strategically on the backend of your site to guide you on how to use the area you are working on.


What if there is something else technical we don't know how to do?

We can help you with almost everything related to the success of your website. If we don’t have the specific skills that you need, we have resources to refer you to for just about anything. Many of our clients would simply rather focus on their business than updating their website, regardless of how easy WordPress makes it. If that sounds like you, be sure to check out our Care Plans and add our tech team to your online success!


What is Search Engine Optimisation (SEO)?

Also referred to as SEO, search engine optimization is what we call the process of getting your website to show up as high as possible when people perform searches in search engines like Google, Bing and Yahoo. 

The higher your site shows up in results, the more traffic you’re likely to get, increasing your potential customers.

The biggest key here is to have well written copy (text wording) that is interesting to the people you want to attract. We have a course to help you improve your on-page SEO, and we also offer an SEO Awareness add-on where we help with keyword research and guide you through improving your search engine rankings without using shady black-hat techniques.

Do you provide the content for my site?

In general, we don’t write the copy (wording) for your site, as you know your business best. That said, while you likely love to write and share your ideas, you are probably not an SEO copywriter yourself. We can hook you up with a great copywriter to help you produce the professional image you want to convey in order to improve traffic to your site and actually convert your visitors into paying customers. After all, you website is the basis of your online marketing machine.

 We can also help with graphic design, which will be either built into the project scope or billed hourly.

Can you design my logo?

Yes we can. We work with awesome designers designers that can handle all your branding needs including your logo(s), color palette, custom layouts, social media graphics and email signatures.