Chapter 11 of the Tao Te Ching reveals why your business tech stack keeps falling apart. The answer is NOT more tools. It is one clear hub at the center.
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Tech Tao
What can ancient wisdom teach us about modern technology and business? More than you'd expect.
Tech Tao is the practice of applying Taoist philosophy, Tai Chi principles, and the Tao Te Ching to the way we approach technology, business systems, and decision-making. It's a lens that values alignment over force, simplicity over complexity, and flow over friction.
Tech Tao brings these principles into the world of digital strategy, business systems, and tech decisions. If you're tired of the "hustle harder" approach to business, these posts offer a more grounded path.
By Keith Eldridge, web strategist, certified Tai Chi instructor and 2x silver medalist, and lifelong student of the Tao.
Website Strategy
design, UX, conversion, planning
Tech Tao
Taoist principles in business & tech
WordPress & Divi
tips, Divi, maintenance, hosting
SEO Strategy
SEO, keywords, GSC, visibility
Marketing
Email, opt-ins, content marketing
Online Business
courses, memberships, scaling
Business Tools
ThriveCart, Google Workspace, apps
Behind the Scenes
case studies, process, about Keith
Tech Tao: The Tao of Running a Business Website
Learn how Taoist wisdom shapes a calmer, more effective small business website strategy, covering UX, content, SEO, tools, and automation in one guide.
Your Second Brain & the Tao: How Notion Frees Your Mind for What Matters Now
Discover how Notion can be your Second Brain. A trusted system rooted in Taoist wisdom that frees your mind to focus on what actually matters in your business.
