Get started with the perfect plan for your next website

Having a clear and effective plan helps your website project to be a great success for your business. Taking the time to think about each element from your vision and how this can be brought to life, will benefit your business.

Web design project illustration of developers crafting the perfect website project plan

Your website is an important cornerstone of your business

When we look at how potential customers of your business find information in today’s world, nearly everything points to the Internet and the digital space.

Your website is one of the first things that a potential customer is going to see when they’re looking for a business like yours.

It’s imperative that you make a good first impression as you don’t often get second chances on the Internet.

Businesses that jump into their new website project without thinking of the most important questions, are typically those who end up with websites that perform poorly or fail to meet the mark.

You have a story and a great message and it’s vital that you’re able to share this with your audience.

Better planning leads to better results which ultimately means that you’ll be able to convert more of your visitors into customers.

Web design project illustration of a website browser with a first place award ribbon.
Web design project illustration of designers creating a clear website plan.

A clear plan helps you work effectively with design partners

The design process is very much a collaboration between the design agency and the client.

As the client, it’s important that you’re able to share your ideas and articulate what you’d like effectively.

For the agency, it’s important that they are able to listen and make suggestions that will benefit your business.

Together, this partnership can deliver fantastic results, but it requires a clear plan and a good understanding.

Taking the time to have a plan in place with an easy to understand project brief, helps everyone involved on the project to move together in the same direction.

A successful website project is one that…​

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Is the result of an excellent partnership between you and your chosen design partner

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Delivers a return on your investment through clearly defined SMART goals

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Creates engagement with your target audience, encouraging them to contact you

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Brings value to your potential customers through sharing your message and educating your customers

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Showcases your business and the value that you provide through your products or services

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Is delivered on time and on budget, by following a clearly defined project brief

Yes, I’d like to have an effective website plan!

As we discussed in our free guide, the best website projects work as a collaboration between you, the business owner, and your chosen design partner. The first step here is a clear and concise project brief.

A clear project brief is a plan that can be actioned by your chosen design partner. Not only does it map out the work that needs to be completed, but it allows for a list of deliverables to be created that will meet the requirements and needs of your business.

Having worked with many business owners like you over the years we’ve been in business, the one thing we’ve found that is a common struggle for many people is that they’re not able to create a project brief to a level that creates a good understanding for all involved.

We’ve designed a process that is easy for you to take part in. It all starts with what we call our BaseLine Generator session. This is a virtual meeting between you and our team.

The BaseLine Generator is designed to go through your plan and learn more about your website requirements. We ask a lot of questions, which is important, because it helps us to understand you clearly and for us both to think about your target audience in more detail.

The most important question that you can ever ask yourself is “why”. It doesn’t sound like it right now, but in our BassLine Generator you’ll hear it a lot, because it helps you to think deeply about your requirements and how they work for your target audience.

It’s good to remember that whilst a website is created for your business, it’s actually more for your customers. If they don’t resonate with the website and your message, then you won’t generate sales.

At the end of our virtual meeting, we’ll take all of the notes we’ve made on the call with you and turn this into a complete project brief document, ready for you to hand over to your chosen design partner and get your project moving.

With a clear and concise brief, your chosen design partner will be able to easily prepare a proposal for you that takes into account all of your requirements and the goals of your project.

In fact, we actually discount the BassLine Generator session fee from our proposal, when you choose to continue working with us on your website.

A good project brief will help you bring the vision for your new website to life. It will also hold your design partners accountable to elements that have been agreed to in the project statement of scope.

Your investment for our BaseLine Generator is $500. As mentioned above, this fee is deducted from the proposal that we create for you, when you choose to continue working with us on your website project.

To get started, you can click the button below to place your order. You’ll be redirected to our Checkout system where you can make your payment.

After you’ve made your payment, you’ll receive an email that will provide all the instructions you need to schedule your Bass Line Generator session with us and we can get started.

What’s included in our BaseLine Generator?

Our Bass Line Generator is based on a virtual meeting where we will discuss your plans for your new website and dig deeper into your requirements. We’ll work with you to fully understand everything you need and explain how this can come together from a technical perspective. After the meeting, we’ll provide you with a project brief that you can use with us or any other agency.

BaseLine Generator session

We will have a virtual meeting (Zoom) with you to discuss your new website project. We’ll listen to your requirements and we’ll ask you questions to drill down into the specifics. This process helps all parties involved to gain full clarity in the scope of work required and it also gets you thinking in detail about your target audience and their needs.

Web design project illustration of strategist and client discussing website planning.
Web design project illustration of website briefing files.

Complete Project Brief

After the BaseLine Generator session, we’ll use the notes that we’ve created to put together a complete project brief for your website project. This is a document that will detail your requirements, goals and all accompanying data. You can use this brief to move forwards with the project with us or any design partner you choose.

Deduction on Future Work

When you choose our company to be your design partner, we will deduct the cost of our BaseLine Generator from our proposal to you. We do this because the BaseLine Generator is an important part of the project and it’s the first step towards having a great new website for your business.

Web design project illustration of coins representing a discount on the website project.

Feedback From Our Clients

“Keith listened to my dreams and helped make them a reality! I went from having heaps of great video content that was disorganized and all over the place to having a beautiful website with two intuitive and successful online courses for singers and voice teachers. Keith is a web wizard with a heart of gold.”

Robert Sussuma: The Singing Self Program

“Building a website can be super stressful but Keith is extremely knowledgeable, communicative, friendly, helpful, and fun. He was able to take my ideas and transform them in the exact ways I wanted.”

Natalie Huggins: Singer/Songwriter – Instructor/Coach

“Keith’s work has been INVALUABLE to me in building my website and maintaining my online course. He thinks about and anticipates things I didn’t even know needed to be thought about or anticipated.”

Dr. Shannon Coates, Voice & The Art of Teaching

Frequently Asked Questions (FAQs)

Why do I need a BaseLine Generator?

It’s easy to start a website project with a design partner but it’s not always easy for you, as the business owner, to clearly express your requirements. This session is a conversation between you and our experienced team members, asking you questions and digging deeper into your “why”.

Do I need to commit to a Website Project?

No, you have no obligation to work with us on the actual web design project after the session. If you decide after using our BaseLine Generator that you would like to work with another design partner, that’s not a problem. You can take the project brief that we create for you, and present this to any design agency.

What is a project brief?

A project brief is a document that clearly and concisely describes the project. It’s a detailed document that will run through the purpose of your website, your requirements, any particular technical needs and most importantly, the short and long term goals that you want to achieve.

How can I trust you?

Keith established Keith Dream after having two decades of international web design, engineering and consulting experience. Coupled with twenty years of teaching, he created a system that strategically guides clients toward defining clear goals and implementing the systems required to meet them.

Yes, I’d like to have an effective website plan!

As we discussed in our free guide, the best website projects work as a collaboration between you, the business owner, and your chosen design partner. The first step here is a clear and concise project brief.

A clear project brief is a plan that can be actioned by your chosen design partner. Not only does it map out the work that needs to be completed, but it allows for a list of deliverables to be created that will meet the requirements and needs of your business.

Having worked with many business owners like you over the years we’ve been in business, the one thing we’ve found that is a common struggle for many people is that they’re not able to create a project brief to a level that creates a good understanding for all involved.

We’ve designed a process that is easy for you to take part in. It all starts with a BaseLine Generator session. This is a virtual session between you and our team.

The BaseLine Generator is designed to go through your plan and learn more about your website requirements. We ask a lot of questions, which is important, because it helps us to understand you clearly and for us both to think about your target audience in more detail.

The most important question that you can ever ask yourself is “why”. It doesn’t sound like it right now, but in our BaseLine Generator session you’ll hear it a lot, because it helps you to think deeply about your requirements and how they work for your target audience.

It’s good to remember that while a website is created for your business, it’s actually more for your customers. If they don’t resonate with the website and your message, then you won’t generate sales.

At the end of our virtual session, we’ll take all of the notes we’ve made on the call with you and turn this into a complete project brief document, ready for you to hand over to your chosen design partner and get your project moving.

With a clear and concise brief, your chosen design partner will be able to easily prepare a proposal for you that takes into account all of your requirements and the goals of your project.

In fact, we actually discount the BaseLine Generator fee from our proposal, when you choose to continue working with us on your website.

A good project brief will help you to bring the vision for your new website to life. It will also hold your design partners accountable to elements that have been agreed in the proposal.

Your investment for our BaseLine Generator is $500. As mentioned above, this fee is deducted from the proposal that we create for you, when you choose to continue working with us on your website project.

To get started, you can click the button below to place your order. You’ll be redirected to our Checkout system where you can make your payment.

After you’ve made your payment, you’ll receive an email that will provide all the instructions you need to schedule your BaseLine Generator session with us and we can get started.