Get started with the perfect plan for your next website
Having a clear and effective plan helps your website project to be a great success for your business. Taking the time to think about each element from your vision and how this can be brought to life, will benefit your business.
Your website is an important cornerstone of your business
In today’s world, potential clients rely heavily on websites to find information about businesses.
As such, it is crucial to make a positive first impression. If visitors find your website confusing or unclear, they will quickly move on to a competitor’s site.
Proper planning is key to creating a website that effectively showcases your brand and message. By carefully considering your website’s design and content, you’ll be able to connect with your target audience and convert more visitors into loyal customers.
A clear plan helps you work effectively with design partners
The design process is very much a collaboration between the design agency and the client.
As the client, it’s important that you’re able to share your ideas and articulate what you’d like effectively.
For the agency, it’s important that they are able to listen and make suggestions that will benefit your business.
Together, this partnership can deliver fantastic results, but it requires a clear plan and a good understanding.
Taking the time to have a plan in place with an easy to understand project brief, helps everyone involved on the project to move together in the same direction.
A successful website project is one that…
Is the result of an excellent partnership between you and your chosen design partner
Delivers a return on your investment through clearly defined SMART goals
Creates engagement with your target audience, encouraging them to contact you
Brings value to your potential customers through sharing your message and educating your customers
Showcases your business and the value that you provide through your products or services
Is delivered on time and on budget, by following a clearly defined project brief
What’s included in our BaseLine Generator?
Our Bass Line Generator is based on a virtual meeting where we will discuss your plans for your new website and dig deeper into your requirements. We’ll work with you to fully understand everything you need and explain how this can come together from a technical perspective. After the meeting, we’ll provide you with a project brief that you can use with us or any other agency.
BaseLine Generator session
We will have a virtual meeting (Zoom) with you to discuss your new website project. We’ll listen to your requirements and we’ll ask you questions to drill down into the specifics. This process helps all parties involved to gain full clarity in the scope of work required and it also gets you thinking in detail about your target audience and their needs.
Complete Project Brief
After the BaseLine Generator session, we’ll use the notes that we’ve created to put together a complete project brief for your website project. This is a document that will detail your requirements, goals and all accompanying data. You can use this brief to move forwards with the project with us or any design partner you choose.
Deduction on Project Work
When you choose our company to be your design partner, we will deduct the investment of the Baseline Generator from our proposal to you (within 60 days). We do this because the BaseLine Generator is an important part of the project and it’s the first step towards having a great new website for your business.
Feedback From Our Clients
“Keith listened to my dreams and helped make them a reality! I went from having heaps of great video content that was disorganized and all over the place to having a beautiful website with two intuitive and successful online courses for singers and voice teachers. Keith is a web wizard with a heart of gold.”
“Building a website can be super stressful but Keith is extremely knowledgeable, communicative, friendly, helpful, and fun. He was able to take my ideas and transform them in the exact ways I wanted.”
“Keith’s work has been INVALUABLE to me in building my website and maintaining my online course. He thinks about and anticipates things I didn’t even know needed to be thought about or anticipated.”
Frequently Asked Questions (FAQs)
Why do I need a BaseLine Generator?
It’s easy to start a website project with a design partner but it’s not always easy for you, as the business owner, to clearly express your requirements. This session is a conversation between you and our experienced team members, asking you questions and digging deeper into your “why”.
Do I need to commit to a Website Project?
No, you have no obligation to work with us on the actual web design project after the session. If you decide after using our BaseLine Generator that you would like to work with another design partner, that’s not a problem. You can take the project brief that we create for you, and present this to any design agency.
What is a project brief?
A project brief is a document that clearly and concisely describes the project. It’s a detailed document that will run through the purpose of your website, your requirements, any particular technical needs and most importantly, the short and long term goals that you want to achieve.
How do I know I can trust you?
Keith established Keith Dream after having two decades of international web design, engineering and consulting experience. Coupled with twenty years of teaching, he has created a system that strategically guides clients toward defining clear goals and implementing the systems required to meet them.
Yes, I’d like to have an effective website plan!
A Clear and Concise Project Brief
As we discussed in our free guide, the best website projects work as a collaboration between you, the business owner, and your chosen design partner (we would like that to be us!). The first step here is a clear and concise project brief.
A clear project brief is a plan that can be actioned by your chosen design partner. Not only does it map out the work that needs to be completed, but it allows for a list of deliverables to be created that will meet the requirements and needs of your business.
Having worked with many business owners like you over the years, the one thing we’ve found that is a common struggle for many people is that they’re not able to create a project brief to a level that creates a good understanding for all involved. This leads to confusion and hinders the chances of success.
BaseLine Generator / Discovery Session
We’ve designed a process that is easy for you to take part in. It all starts with a Baseline Generator session. This is a virtual session between you and our team and is also known as a discovery consultation or strategy session.
The BaseLine Generator is designed to go through your plan and learn more about your business’s website requirements. We ask a lot of questions! It helps us understand you clearly and gives us both opportunity to think about your target audience in more detail.
It’s good to remember that while a website is created for your business, it’s actually more for your customers. If they don’t resonate with the website and your message, then you won’t generate sales.
A Vision of your New Website
At the end of our session, we’ll take all of our notes and turn them into a complete project brief document, ready for you to hand over to your chosen design partner and get your project moving.
With a clear and concise brief, your chosen design partner will be able to easily prepare a proposal for you that takes into account all of your requirements and the goals of your project.
In fact, we actually discount the Baseline Generator fee from your investment, when you choose to continue working with us on your website.
A good project brief will help you to bring the vision for your new website to life. It will also hold your design partners accountable to elements that have been agreed to in the scope of the proposal.
Getting Started
Your investment for our Baseline Generator is $500. To get started, you can click the button below to place your order. You’ll be redirected to our Checkout system where you can make your payment.
Next, you’ll receive an email that will provide all the instructions you need to schedule your Baseline Generator session with us and we can get started!
BaseLine Generator session
Strategize Your Next Website Effectively- Discovery Session
- Project Brief
- Follow-up Session
- Investment Applied to Project